Introduction

This Privacy Policy explains how Smile Genius Dental Limited (“Smile Genius”, “we”, “us”, or “our”) collects, uses, and protects personal data when you use our platform and services.

We are committed to protecting your privacy and handling your data transparently and in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

1. Who We Are

Smile Genius Dental Limited is the data controller for personal data collected through our website and platform (except where we act as a data processor on behalf of our customers).

Contact details:

• Email: hello@smilegeniusdental.com

• Address: Ff, Fintech Pro, Engineering House Unit 79, Block 5 Western Parkway Business Park,Dublin 12,Ireland D12 NRY2

  
  

2. What Data We Collect

We may collect and process the following categories of personal data:

a) Account & Business Information

• Name

• Email address

• Phone number

• Organisation details

• Role within organisation

b) Platform Usage Data

• Login activity

• Actions within the platform

• Case and workflow data

c) Patient-Related Data (Processed on Behalf of Customers)

• Patient identifiers

• Treatment-related information

• Case files, scans, and attachments

  
  

⚠️ Important:
Smile Genius acts as a data processor for patient data processed on behalf of dental groups, clinics, or laboratories.

d) Technical Data

• IP address

• Browser type

• Device information

• Cookies and usage analytics

3. How We Use Your Data

We use personal data to:

• Provide and operate the Platform

• Manage accounts and user access

• Process transactions and invoices

• Improve platform performance and features

• Communicate with users

• Ensure security and prevent misuse

• Comply with legal and regulatory obligations

4. Legal Basis for Processing

We process personal data under the following legal bases:

• Contractual necessity – to provide our services

• Legitimate interests – to improve and secure the Platform

• Legal obligations – compliance with applicable laws

• Consent – where required (e.g. marketing communications)

5. Data Sharing

We may share data with:

• Service providers (e.g. hosting, analytics, payment providers)

• Integration partners (e.g. scanner providers, lab systems)

• Professional advisors (legal, accounting)

• Regulatory authorities (where required)

We do not sell personal data.

6. International Data Transfers

Where data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs)

• Transfers to countries with adequacy decisions

7. Data Retention

We retain personal data only for as long as necessary to:

• Provide services

• Meet legal and regulatory requirements

• Resolve disputes

Customer data may be deleted or anonymised upon termination, subject to legal obligations.

8. Data Security

We implement appropriate technical and organisational measures to protect personal data, including:

• Encryption

• Access controls

• Secure infrastructure

• Monitoring and auditing

9. Your Rights

Under GDPR, you have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion

• Restrict or object to processing

• Request data portability

• Withdraw consent (where applicable)

To exercise your rights, contact us at: [Insert Email]

10. Cookies

We use cookies and similar technologies to:

• Improve user experience

• Analyse website traffic

• Support functionality

You can control cookies through your browser settings.

For more details, see our Cookie Policy: [Insert Link if applicable]

11. Third-Party Services

Our Platform may integrate with third-party services (e.g. scanners, payment providers).

These providers operate under their own privacy policies, and we are not responsible for their data practices.

12. Changes to This Policy

We may update this Privacy Policy from time to time.

We will notify users of material changes via:

• Website updates

• Email notifications

• Platform alerts

13. Contact Us

If you have any questions about this Privacy Policy or your data:

Smile Genius Limited
Email: hello@smilegeniusdental.com
Address: Ff, Fintech Pro, Engineering House Unit 79, Block 5 Western Parkway Business Park, Dublin 12,Ireland, D12 NRY2